How B2B Companies Can Drive Growth With Google My Business

While marketers are scrambling to optimize their paid advertising campaigns and inbound marketing efforts, many overlook a simple tool that is easy to set up, requires minimal management, and can greatly complement the overall marketing strategy.

What is Google My Business?

Google My Business lets you create a free profile for your business. Your business profile then shows up on Google Search and Maps results.

When you search for a company or a keyword on your mobile, the information that appears at the top of the search result page before ads or search results, is a Google My Business listing. When you search on your desktop, the GMB listing appears on the right-hand side of your screen.

Google My Business (GMB) can be a powerful tool for businesses of all sizes and types. From enabling easy engagement with your customers by posting business updates and offers, promoting your business on Google search and maps, getting insights on how customers interact with your business, improving your SEO ranking, and more.

Utilize These Google My Business Features for Growth

Discover how B2B companies can leverage Google My Business to drive growth, traffic, and visibility.

Appointment Booking Tool

If your B2B company offers services that require appointments, you can add your custom online booking link to your Google My Business profile. By letting customers book you directly on Google search or maps, you provide a convenient option and streamline the booking process thereby nudging prospects to take action and convert them into clients.

Customer Reviews and Ratings

Reviews and ratings can greatly influence potential customers' perception of your business and increase their trust and confidence in your offerings. Encourage your satisfied customers to leave feedback on your Google My Business profile. You can drive this through email campaigns, social media posts, or by simply asking for reviews from customers.

Also, remember to respond to all reviews (both positive and negative) in a timely and professional manner. Thank customers for their positive feedback and address any concerns or issues raised in negative reviews. This shows that you value customer feedback and are committed to providing excellent service.

Showcase Your Products and Services

Improve conversions by showcasing your products and services to potential customers. List your business services so that customers see your expertise right away.

Data and Analytics Insights

Gain insights into how customers are finding and interacting with your business, the search terms, devices, and the actions they take on your profile, e.g. the number of calls, website visits, messages, bookings, and direction requests generated.

Data-Driven Insights You Can Take From Google My Business Analytics For B2B Companies

By analyzing the insights and analytics of your Google My Business profile, B2B companies can make data-driven decisions to enhance their online presence, improve customer engagement, and drive growth. These insights and decisions can be:

Increase SEO Efforts

If you notice that most of your website visitors are finding your business through organic search, you can focus on improving your search engine optimization (SEO) to increase your visibility. Dive into Google My Business analytics to learn the keywords and searches that showed your Business Profile in the search results.

Guide Inbound and Content Marketing Output

If you find that a particular post or topic is generating a high number of website visits, you can increase efforts in creating more content around that topic, or content that addresses similar customer needs or pain points.

Create Online Advertising Campaigns

With popular posts and landing pages that are driving high website visits, you can maximize those by advertising on Google search to attract more web traffic, and even replicate that success in future campaigns.

By regularly monitoring and analyzing these insights, you can identify trends, measure the effectiveness of your marketing efforts, and make informed decisions to optimize your strategy.

Practical Tips To Optimize Your Google My Business Profile

Optimize your Google My Business profile to increase your chances of appearing in local search results and attracting more potential customers.

1. Ensure that all your business information is accurate and up-to-date. This includes your company name, address, phone number, and website URL. Also, ensure you choose the most relevant categories for your business and include a description that highlights your unique value proposition.

2. Add high-quality photos and videos to your profile that showcase your products, services, and company culture. Visual content can greatly enhance your brand's visibility and engage potential customers.

3. Encourage your customers to leave reviews and ratings. This will help build trust and credibility with potential customers. 

Next steps

If you don’t have a Google My Business listing or haven’t optimized yours, we can help.

Have any questions about Google My Business? Looking to drive more visitors to your site? Need to generate and convert more leads? Let’s chat or leave a comment below.